About Coach Asmaa

Our CEO Asmaa Alkuwari

Asmaa Alkuwari is an Executive Women Coach Certified (PCC) from the International Coaching Federation (ICF), an Embodiment Coach certified from The Somatic School from UK, A Digital Humanist with a master’s degree for Digital Humanities and Societies from Hamad bin Khalifa University (HBKU), as well as an entrepreneur and Marketeer.

Asmaa is also the founder of Asmaa Consultancy, a boutique consultancy for Executives, and is the Co-Founder & COO, Chief Operations Officer, of The Global Business women (GBW). Her purpose is to empower female executives to truly unlock their potential and become the best version of themselves.

More About Asmaa

Being a big advocate of women empowerment, Asmaa has also created a program called "Juthoor" which means roots. This program supports women to reconnect to their roots of self and discover who they truly are (mind, body and soul).

Along with two other co-founders, Asmaa was able to tap into supporting women to rebirth a newer version truer to who they are, and leave the program with the right tools that equip them to continue life with the new version of themselves.

Being the first Qatari to hold the position of the President of the International Coaching Federation Chapter in Qatar, Asmaa has made it her duty to truly spread awareness of professional coaching in Qatar and the region, and to encourage the profession of coaching with individuals and corporates especially with supporting locals in becoming part of a professional coaching entity.

Her Podcast

"The Sky is the limit", launched in 2019, tackles issues that her clients go through with small steps on how to overcome them, such as procrastination, fear, motivation, and much more, available on iPodcast and Soundcloud.

Companies and Programs She Owns

Discipline comes from within — and I’m here to help you activate it.