About Coach Asmaa

Helping Women Remember Who They Are, and Lead from Within…

I’m Asma Alkuwari — an ICF-certified Executive Leadership Coach (PCC), motivational speaker, community builder, and the proud author of Back to THAT.

I’m also the founder of “You’re Not Alone”, a community that started as a safe space for Arab and Muslim women and has now grown into a global movement of self-discovery, courage, and sisterhood.

With 12+ years of corporate experience and 5+ years in the coaching field, I’ve had the honor of supporting women across the world, from boardrooms to burnout, from success to self-doubt in one mission:
To guide them back to themselves.

My Work Is a Blend of Science, Soul, and Strategy…

What makes my approach different is how I combine my background in UX (User Experience) with transformational coaching.
I help high-achieving women redesign their lives like we redesign digital experiences: with intention, clarity, and connection.

Whether you’re an emerging leader, an overwhelmed mom, a startup founder, or a woman at a crossroads my work helps you pause, reflect, and reset.

My Philosophy

I believe:

You don’t need to become someone new. You need to return to who you’ve always been.
Leadership starts with inner leadership.
Your emotions are not the enemy, they’re your compass.
You can be both: a force and a flower, strong, soft, and beautifully whole.

The Woman I Serve…

If you’re the kind of woman who:

Has achieved a lot, but still feels like something is missing
Is tired of “doing it all” and wants to feel whole again
Craves depth, community, and a new definition of success
Is finally ready to reset, remember who she is, and rise…

Then you’re in the right place.

On Stage, In Circles, Around the World

I’ve spoken on stages like Forbes Middle East Women’s Summit, Ted X, ICF Conferences, and led corporate trainings with organizations such as Ooredoo, QF, Q-Chem, and TotalEnergies in more than 10 countries around the world.

I also hold gatherings and retreats where women come together not just to grow, but to heal, connect, and lead.

The Human Behind the Coach…

I'm a dreamer with a wild heart, a soft soul, and a bold voice.
I believe in prayer and planning, structure and surrender.
I am Qatari, proud Muslim Arab woman, and committed to changing the narrative for women in our region and beyond.

FAQs

What services do you offer?

1

At Asmaa Consultancy, we offer a range of services designed to support women in their personal and professional growth, including:

1:1 coaching (personal & leadership development)
Group coaching programs
Digital courses and self-paced programs
Workshops and speaking engagements
Community experiences through “You’re Not Alone”

Each service is designed to help you reconnect with yourself, build confidence, and lead with clarity and purpose.

How do I get started?

2

Getting started is simple:

Explore our services and programs on the website
Choose the offering that best fits your current stage
Book a session or enroll directly through the platform

If you’re unsure where to begin, you can start with our self-assessment or reach out for guidance.

What makes you different?

3

Our approach goes beyond traditional coaching.

At Asmaa Consultancy, we combine:

Coaching methodologies
UX (user experience) thinking
Deep personal transformation work

This means we don’t just give you advice—we help you understand yourself, redesign your patterns, and build a life and career that truly aligns with who you are.

We also focus on creating safe, supportive spaces for women—because growth doesn’t happen in isolation.