Back to THAT

A Journey Back to the One You've Been Searching For All Along: You

What Is Back to THAT?

Back to THAT (where “THAT” means yourself in Arabic –ذات) is a transformational book designed for women who feel disconnected from who they are and are ready to find their way back — with awareness, truth, and self-love.

This book isn’t about surface-level empowerment.
It’s about real, raw, reflective truth.

Why I Wrote This Book?

I wrote Back to THAT during one of the most awakening chapters of my life.

As a woman navigating expectations, ambition, leadership, and healing, I realized that the hardest thing isn’t success…
It’s remembering who you are when you’ve lost yourself to everything else.

This book is part story, part mirror, part invitation.
It’s for you if you’re:

Always showing up for others, but rarely for yourself
Holding it all together, but feeling empty inside
Wanting to redefine success without guilt or apology
Ready to finally put your hand on your heart and say: “This is who I am.”

What’s Inside?

Grab Your Copy Now..

25 Awareness-Based Chapters
Journal Prompts After Each Chapter
Reflections to Guide You Back to Yourself
Coaching Moments That Speak to the Heart
Culturally Rooted and Spiritually Grounded

Whether you read one chapter at a time or go all in, this book is designed to meet you where you are and gently guide you back.

Back to THAT is available online and at select retailers.
Click below to get your copy and start your journey home.

Buy the Book!

Get the FREE 3 Step RESET Guide

Featured Media & Articles

Back to THAT: A Qatari author’s debut book is helping women find themselves again

The Peninsula Qatar (June 3, 2025)

Read Article
It all started when coach and TEDx speaker Asmaa Al‑Kuwari wrote Back to THAT, she didn’t just write a book—she sparked a movement with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

WGO Qatar (June 2025)

Read Here
Addressing female Arab readers, this is a manifesto for living life to the fullest. The Qatari coach and entrepreneur writes about obstacles that stand in the way of women following their dreams, and urges readers to overcome limiting beliefs...”

Vogue Arabia (July 2025)

Read Article